Friday, November 30, 2012

Jo Miller and Total Brand Awareness

 At a conference earlier this year I picked up some branding tips from presenter, Jo Miller, CEO of Women's Leadership Coaching Inc. Jo some great pointers on how to find, develop and make our brand visible.

Step One: What's your ideal career niche?
So how do you identify your ideal career niche?  It's at the intersection of what you're passionate about, what your skills and talents are and what Cisco or the industry needs or values.

Step Two: Create your brand
Some people do this super-creatively already but some of the rest of us may not yet have researched this as far. Jo gave us some labels to help start us.  .
  • Entry level brands: Valuable contributor, team player, subject matter expert
  • Mid level brands: Strategist, innovator, change agent, people motivator, fixer, project leader
  • Senior level brands: Visionary, thought leader, leader who develops other leaders, quiet leaders, (must deliver bottom line business results)
Step Three: Scale your brand over time
There are 2 key questions to help us do this.
  •  What brand or where do you want to have in 2 to 5 years? 
  •  What brand do you need to be know for now to get there? 
Step Four: Make your current brand visible
How do we do this?
  • Work less! And spend that time communicating your brand.
  • Communicate your brand by preparing a 30 second commercial (name, job title, I'm known for x, y, and z.  Come directly to me whenever you need x, y, and z.)
Step Five: Promote your accomplishments!
  • present in meetings
  • send out a newsletter
  • blog
  • submit article
  • ask to be nominated
  • ask a colleague to toot your horn and reciprocate
  • speak on panels
  • forward any kudos to manager
These may seem like unusual behaviors but really they are activities around what you do.  It's not so much about changing who you are as it is identifying what that is and letting others know about it.  This quote from the afternoon does the best job of encapsulating that:
  • "Be authentic about your own leadership style.  Don't try to change it.  Own it.  Put a value on it. Put a brand on it."  ~ Dr. Rohini Anand

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