Wednesday, June 17, 2009

Co-Branding the Chelsea Flower Show

Jo Malone Bottle
Originally uploaded by thyme2003
For 1 week in May, the stores next to the Chelsea Flower Show got into the act by having huge floral displays, a great example of temporary co-branding. Here's a roughly 6' tall bottle made entirely of peonies (I couldn't resist), roses and carnations at the Jo Malone store. Jo Malone makes flower, herb and spice scents and she encourages you to combine her perfumes on your skin. So it makes sense that she's used flowers and combined them in a unifying theme of color.

The only thing I can't figure out is why I didn't go inside to smell this incredible creation!

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